After years of excess and euphoria, the order is to slow down, appreciate, return to the origins. A trend that is not limited to the watch industry, but extends to all markets at a time when legitimacy is sought, not only aesthetic and technical, but also environmental, historical and cultural. The desire for excess is over, giving way to a return to simplicity.

In recent years, across markets, we have been witnessing a kind of return to the origins. A strong trend that has led consumers to look for authentic and differentiated products and experiences that allow them to express their individuality, reevaluating consumer habits, moving from open materialism to simplicity, authenticity and individuality and starting to value more quality and unique offers.

According to Euromonitor International’s report on consumer habits in 2019, consumers will favor products that are positioned as simplified, back to basics and better quality. From the desire for authentic travel as an alternative to package holidays, focusing on locality and authenticity as well as ecotourism, to handcrafted drinks, to organic food, this shift in consumer values favors a return to origins and simplicity in virtually every sector of society.

And High Watchmaking is not immune to this trend. After years of excess and euphoria, we have witnessed a return to greater moderation, both technically and aesthetically. Gone are the days when windows cluttered with huge watches with avantgarde designs and full of complications, whose indications overlapped, making the passage of time very difficult to read. By this we mean that complications have died and that, from now on, we will only have models with hours, minutes and seconds? Of course not. Complicated watches continue and will continue to exist. The way complications are displayed is what has been changing, being much more sober and clean.